Verifying Your Business in Meta Business Manager

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Verifying your business in Meta Business Manager allows you to access specific products and tools, including the WhatsApp Business API (WABA). A verified business also builds greater trust with your customers.

Before you begin

Make sure you have the following ready:

  • Certificate/Articles of Incorporation - the official document for your company
  • Business Registration or License Document
  • Government issued Business Tax document e.g Tax Certificate
  • Business Bank Statement
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Important: If the document you submit does not include the contact number listed in your Business Info (on your Business Portfolio), you will also need to provide a Utility Bill. This is accepted to verify your business address and phone number. It must show the legal business name and must be issued by a municipality, government or ISP supplier.
  • You must also have access to the phone connected to the contact number on your company's Business Info - the same number that appears on your documentation. Meta will send a code to this number during the verification.
  • Admin Access requirements - You will need full admin access to your Meta Business Portfolio to complete this process.
  • You should have an active Facebook Page and active Website (with no geo-locking applied) - all in the same name as your Business.
  • The company information must be completed on your Business Information within your Business Portfolio. All information must match exactly with your verification documents.
  • Your must have 2 administrators on your account and all must have two-factor authentication enabled.
  • Your legal Business Name must appear on your website - on the contact page or in the footer.

Step by Step Guide

Step 1: Access Meta Business Manager Settings

  • Go to https://business.facebook.com/
  • Navigate to Settings in the left-hand sidebar.
  • Click on Business Info from the Settings menu.
  • All information entered in Business Info must exactly match the information on the documents you upload for verification. Think carefully about which legal entity name you will verify before filling in this section.

Step 2: Review and Complete the Business Info (if not done)

  • Legal Business Name - must match your official documents exactly.
  • Business Address - must match the address on your documents.
  • Business Phone Number - must be the number you have access to and can receive a confirmation code.
  • Business Website - must be active and display your legal business name.

Step 3: Add People to Your Business Portfolio (if you give Cue permission to process the ESU on your behalf)

  • Navigate to People within Settings.
  • Cue must be added with Permanent Access and Full Access inorder to proces the Embedded Sign Up on your behalf.
  • From here, ensure you have two administrators linked to your portfolio.

Step 4: Set Up Two-Factor Authentication & Check Eligibility

  • Navigate to Security Centre in the Settings sidebar. From the Security Centre you can:
  • Enable Two-factor authentication for your account.
  • Add another administrator to your account.
  • Check if your account shows Eligible for verification under the Business verification section.
  • If the 'Start Verification' button is not active, it means your company page was recently created or is inactive. Check that your page is active and that you have at least two administrators added. You can also create a Facebook App and connect this to your Business Manager to activate the 'Start Verification' button.

Step 5: Start the Verification Process

  • Once the admin setup above is complete, you can start the verification. You can do this from either Business Info or Security Centre.
  1. Click 'Start Verification'.
  2. A pop-up will appear explaining what is involved. Click 'Get Started'.
  3. Select your country from the dropdown and click 'Next'.
  4. Select your business type (Corporation, Sole proprietorship, Partnership, Private company, or Institution) and click 'Next'.
  5. Indicate whether your business is officially registered, then click 'Next'.

Step 6: Add Business Details

  • You will now be asked to fill in your business details. These must match the documentation you will submit.
  1. Business Name - enter your organisation name exactly as it appears on your accepted documents.
  2. Alternative Business Name (optional) - the trading name your business uses publicly. Click Next
  3. Business Address — street address, town/city, county/region, postcode exactly as it appears on your accepted documents. Click Next
  4. Contact Phone Number — this must be the same number included on your documentation, and you must be able to receive a confirmation code via this number. Click Next
  5. Website - Paste the website URL. This must be the same website linked to your Business and stated in the Business Info on your Meta Business Portfolio.
  6. Next you will be shown a list of matching business from public records - ALWAYS choose 'My Business isnt listed'. This ensures you go through the document upload path, which is the most reliable route for verification.

Step 7: Confirm Your Connection to the Business

After selecting 'My business isn't listed', Meta will ask you to confirm your connection to the business. You will be given several options:

  • Email (RECOMMENDED) - Meta will send a confirmation code to your business email address. This MUST be the same domain as your Business Website.
  • Phone call - Meta will call your registered number.
  • Text message (SMS) - Meta will text your registered number.
  • WhatsApp message - Meta will send a WhatsApp message to your registered number.
  • Domain verification - Use your existing domain to verify.

Step 8: Upload Your Documents

You will be asked to upload documents to verify your legal business name. The accepted document types are:

  • Business bank statement.
  • Business registration or licence document.
  • Business tax document.
  • Certificate/Articles of incorporation.
  • Accepted file formats: .jpg, .png, .pdf

Phone number verification: After uploading, Meta will ask whether your document includes your business phone number. If it does not, you will need to upload an additional document that includes your phone number (e.g. a utility bill).

Step 9: Confirm Your Phone Number

Once your documents are uploaded, Meta will send a confirmation code to your registered business number.

  1. Click 'Send text' to receive the code.
  2. Enter the confirmation code when prompted.
  3. Click 'Next' to submit your application.
  • The confirmation code is valid for 60 minutes. If you do not receive a code, click 'Resend code' or use the 'Troubleshoot phone issues' link on the screen.

Step 10: Submit & Track Your Application

Once confirmed, your application will be submitted. Meta will display a confirmation screen indicating that your information has been received.

Review timeline: Meta can take between 2 and 14 days to review your submission. You will be notified once the review is complete.

To check on your application status:

  1. Log in to https://business.facebook.com/
  2. Navigate to Settings → Security Centre.
  3. Under Business verification, you will see the current status of your application (e.g. 'In review').

Troubleshooting & FAQ's

The 'Start Verification' button is greyed out or inactive - this usually means one of the following:

  • Your Facebook Page was recently created or has no activity.
  • You have no fewer than two administrators on the account.
  • Two-factor authentication has not been enabled.
  • To assist with initiating the button, create a Facebook App and connect this to your Business Manager (this does not need to be functional)
  • Ensure all prerequisites in this guide are met, then refresh the page. If it is still not available, proceed with Embedded Sign Up to initiate the verification.

My business details don't match the documents:

  • All information entered during verification must exactly match your official documents. Before starting, double-check your Legal Business Name, address, and phone number against the documents you plan to upload. Your verification will not pass Metas checks unless all information matches the official documents exactly.

My document was rejected:

  • Documents may be rejected if:
  • The legal business name on the document does not match what was entered.
  • The document has expired.
  • A self-filed tax document was submitted (these are not accepted).
  • The file format was not .jpg, .png, or .pdf.

I need help with the verification process:

  • If you have granted Cue Full Access to your Meta Business Portfolio, our team can assist you with the verification process. Please reach out to your Cue account manager for support.