Getting started with WhatsApp Templates

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WhatsApp Templates are pre-defined messages that businesses can use to initiate conversations with their customers. They can include text, media, buttons and personalised variables.

A WhatsApp Template can be sent to any WhatsApp phone number without the recipient having to message you first. This makes them great for notifications and announcements. When you contact a user first, this is known as a Business Initiated Conversation, and there is a cost associated with sending these messages. Once a user responds, all messages within the next 24 hours to that user incur no cost from WhatsApp.

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We help customers with the entire set up process for WhatsApp numbers and templates. Contact our team for help getting started.

Setting up a WhatsApp template

In order to set up a WhatsApp template you will need the following:

  • Your business must be approved on Meta Business Manager.
  • Your business must have a valid WhatsApp for Business number.

Once you have these, you can create templates for each WhatsApp Business number: How to Create WhatsApp Templates

From June 2023, WhatsApp will categorise templates as either Marketing, Utility or Authentication. Each template category will incur a different cost.