Best Practices for sending Broadcasts

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When sending broadcasts, it's important to understand WhatsApps best practices to avoid issues like being blocked or reported as spam.

  1. Get Consent: Make sure your recipients have explicitly opted-in to receive messages from your business via WhatsApp. This ensures that your messages are welcomed and less likely to be reported by users.
  2. New Accounts:
    New accounts receive heightened scrutiny from WhatsApp. Start by sending fewer Broadcast messages during the first month or two. As your account becomes more established, gradually increase your activity over time.
  3. Deliver Value: Craft messages that provide real value to your audience. Whether it's exclusive offers, helpful tips, or timely updates, ensure that your broadcasts resonate with your recipients' interests and needs.
  4. Respect Frequency: Avoid bombarding your audience with too many messages. Respect their time and attention by spacing out your broadcasts appropriately.
  5. Personalise Content: Add variables to your templates to personalise messages whenever possible. Address recipients by name and segment your audience to send targeted, relevant content.
  6. Provide Opt-Out Options: Give recipients an easy way to opt out of receiving further messages from your business. This helps maintain a positive user experience and reduces the likelihood of spam reports. Reach out to your Customer Success Manager to discuss your Opt Out flow.
  7. Balance Promotions: While it's okay to promote your products or services, balance promotional messages with other valuable content. Mix in informative updates or engaging stories to keep your broadcasts interesting and engaging.
  8. Monitor Performance: Keep an eye on key metrics like read rates and engagement levels to gauge the success of your broadcasts. Use Cue's broadcast tool to track performance and adjust your strategy accordingly.
  9. Stay Compliant: Familiarise yourself with WhatsApp policies and guidelines for broadcasting, as well as any relevant data protection regulations. Ensuring compliance with these rules helps protect your business and maintain trust with your audience.

By following these best practices, you can make the most of WhatsApp broadcasting. If you have any questions or need further assistance, don't hesitate to reach out to our team at Cue. We're here to help you succeed!