Sending a WhatsApp Broadcast

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Broadcasts let you send out bulk messages to your customers. This guide will walk you through how to send a WhatsApp Broadcast on Cue.

Prerequisites

  • Your user must have the Workspace Owner/Broadcast Manager role
  • You must have a WhatsApp channel connected to your workspace
  • You must have a template with an Approved status
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WhatsApp only allows you to send out pre-approved templates as broadcasts. This includes both standard templates and carousel templates.

Send a broadcast

  1. Sign into app.cuedesk.com
  2. Click Broadcasts in the left-hand menu
  3. Click Create a broadcast
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Broadcast details

  • Name: Enter a name to identify your broadcast
  • Template: Select your approved template from the dropdown. The template category (e.g., "Marketing") will be displayed alongside the template name.

Recipients

Choose how to provide your recipient list:

  • Upload: Click to upload or drag and drop a file containing your contacts. Accepted file formats are CSV, XLS, or XLSX. You can also click "Download .csv example" to see the expected file format.
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Your .csv or .xlsx file must contain a column called WhatsApp number which should contain the phone numbers of recipients in international format (e.g., 447576209857).
  • Contact list: Select from your existing contact lists in Cue.

Parameters

If your template includes variables (e.g., a personalised greeting in the message body), the broadcast form will display input fields for each variable. Your file can also contain additional columns for parameters that have been included in your approved WhatsApp template. These parameters must be ordered per column in your file according to the sequence they occur in the approved template.

Example:

- Column A — WhatsApp number
- Column B — Parameter 1
- Column C — Parameter 2
- Column D — Parameter 3

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Optional: Change the default header (image/video/document). If your template contains any media, the same media type must be uploaded when creating the broadcast; however, the media itself can vary.

Channel

Select the WhatsApp channel you want to send the broadcast from.

Send time

  • Now: Send the broadcast immediately
  • Schedule: Choose a specific date and time to send the broadcast

Reports

Once your broadcast has been sent, you'll be able to see how many messages have been sent, delivered and read on the Broadcast listing page.